The seven principles

Every venture incubated here is tested against the seven principles of social business set out by Professor Muhammad Yunus. They are not a mission statement. They are the test.

1. Solve a social problem, not maximise profit.
2. Be financially and economically sustainable.
3. Investors get their money back, and no dividend beyond it.
4. Profit stays in the company, for growth and improvement.
5. Be environmentally conscious.
6. Pay fair wages and offer better-than-standard working conditions.
7. Do it with joy.